W Mad Mozz

Joannes Chrysostomus Wolfgangus Theophilus Amadeus Mozart
Oh, no! It's too long, babbling, snarling and noisy - the marketing people said.
It doesn't sell like that. We keep only three names and shorten them to have an impact: Amadeus becomes "Mad", it's tough, impressive, gives you chills. From Mozart only "Mozz" remains, with two "z" for "vibe". And an initial, it's fashionable.
If we make him up, dress him in fishnets, chains and glitter we break the top, he reaches the first place. With fireworks, bangs and lasers we make the fans jump up, whistle and scream hysterically, guaranteed success.